The "new normal" part III - less is more
There will be fewer/smaller airplanes, less employees and reorganized route networks. None of the BCG-experts scenarios expects to reach a before COVID-19-level. Sustainability will play a major role in tourism - more than ever before. Business travelers will come back to travel anyway, because video confernces cannot solve all problems. But trourists maybe think twice before entering an aircraft.
The branche will change. If the time of "fast aviation" is over? Time will tell. But maybe we should get used to less is more!
The "new normal" part II - new megatrends
BCG-Experts agree on the fact that the impact of COVID-19 on the airline branche will be more severe than 9/11 and financial crisis put together. Current short-term measures either provide a quick rebound nor a guarantee for economical survival. Besides structural changes and rising health consciousness the authors also see new megatrends in "... more locally oriented supply chains, and a focus on sustainability."
Sounds good for our environment and local, sustainable producing suppliers. Due to that reason passengers may have to dig a little deeper into their pockets in future.
Aviation's "new normal"
In March 2020 BCG published "The Post-Covid-19 Flight Plan for Airlines" sketched our "new normal" in which nothing will ever be the same again. Some of their forecasts - like the curve shape of the more or less enlongated U-shape expressing the rebound of the industry - cover with real flight data collected on FlightRadar24 from Jannuary to June 2020 (blue curve on the picture). There can be recognized a slow rebound. But the next months will show if the "U" turns out to be a "L".
The worldwide textile industry is one of the major polluters. Malicious gossip has it that textile industry is the second biggest polluter in the world - right after the aviation sector. Fact is that procurement and production chains multiple encompass the globe. Why? Because many companies tend to produce in countries where the wages are super low, where working conditions are poorer than poor and where environmental standards practically don't exist. The "real" price of this cheap clothes is paid by locals of China, India, Pakistan or Bangladesh. In these countries the environment suffers from high water consumption of the cotton industry, the chemicals used for synthetic fibre production or dyeing processes and last but no least the emissions caused by long transport paths.
But there will always be hope - we consciously choose another way of production: This means less water consumption trough intelligent production, purification and reprocessing of sewage as well as local production for shorter transport routes and less emissions. This is our way to produce uniforms. The way we stand for - as a matter of principle. Consequently our prices are higher. But logically you cannot compare two garments by price, which are made in two totally different production worlds. Maybe even the mind of some big airliners will change some day, when it comes to their previous procurement methods.
COVID-19 - first silver linings on the horizon
COVID-19 hit our whole economy like no one couldn't have ever imagined. And the aviation sector was impacted even harder than other branches of economy. With this lock-down the world changed - and so does aviation. But: Even after a survived Corona-crisis airplanes will take off and airports will (sooner or later) come back to general duty again.
Maybe flying will be more expensive in the future? Maybe the environmental pollution will play a major role? But: The demand to get from one point to another will always exist - no matter if the reason is daily business or going on holiday. Video calls only are not the overall solution.
We wish you and your beloved ones all the best in this hard times - stay healthy!
Due to the necessary and tightened regulations in Tyrol to stem the corona virus, we are temporarily closed. It is important for us to keep our employees safe and this means at home. But even in such difficult times we are available as your reliable partner via phone or e-mail.
The aviation sector is not known for being crisis-proof. It's quite the opposite: The impact of the worldwide Corona crisis makes its presence felt. But it is not only the aviation itself - also the suppliers are concerned. But to face it realistic - it is a crisis like many crises before - we will weather this difficult times - as always - and we will come out of the crisis strengthened.
We hope for all that the storm becomes quite until summer. But what will stay - even afterwards - is the awareness, that we need to strengthen EUROPE.
First step of design
At the very beginning of a new uniform design stands an idea, which will be visualised in the form of a figurine. This sketch is the base of the first preselection for the client as well as for the prototypes. The figurines are still sketched by hand. Our creative heads not only have a sense for colors and shapes: They also keep in mind that it is all about working clothes, which need to look great but also be comfortable and meet certain requirements.
Uniforms and Corporate Fashion MADE IN EUROPE
The current interruptions in our global economy - especially in textile industry - are a consequence of the massive outsourcing to Asia and China. We decided to consciously buck the trend - we always sweared on production within the EU.All our used fabrics and materials are made in EUROPE.
It has always been our concern to procure and manufacture our materials as near as possible: We are proud and more than ever convinced to produce within the EU only: In Austria and our adjoining EU-countries!
Higher recognition through branding
Nowadays the neutral back lettering CREW on reflective vests is much too less - it needs more: A real branding. This means the company logo, the function or the name of the employee. Depending on which uniform part should be branded (parka, coat, pullover, shirt, etc.), the logo will be embroidered or printed and patched by the aid of the thermal transfer method.
Uniform and Income Taxes
If a pilot is taxable in Austria, expenses for a privatly paid pilot uniform can be claimed in the employees income tax assessment as work related (tax) deduction. Since Jannuary 2020 the maximum amount per year is EUR 800.00. If the maximum of EUR 800.00 per year is exceeded, the work related (tax) deduction need to be spread among the average useful life of the uniform (e.g. 2 or 3 years).
In Germany is a quite similar regulation. There "uniforms for airlines" are explicitly named in the comments of tax deductibility. An intereting fact is that shoes does not count as part of the uniform.
But the general premis for something being deductible is to have a correct invoice.
Back in the days of the 1950ies in Kramsach: The at these times very young company (today we would call it a start-up) used cimema advertising round about those days fashion. Cinemas "boomed" even in small villages. They represented the window in the huge wide world as nowadays our world wide web.
What did not changed over time? Our quality standards! EXI-skirts always have been a expression of highest quality and durability. That's what has been expected then as now - and great quality has it's price. So certain things never change.
Online Shop SALE
Managing stock is a huge challenge. Although long-time experience we are not able to perfectly plan the stock-keeping for our customers until the end of a current uniform project. Uniform parts, which exceed the actual demand will now be sold in our online shop at absolute bargain prices with price deductions until -50%, occasionally even -70%.
Our photo studio: Passion meets profession.
Photos are a helpful tool for design idea presentations and implementation. They are extremely important for the uniform decision making process. Thanks to Photoshop - because on a picture everything can be changed much easier than on a finished sample. We meet this requirements with our own photo studio, professional equipment and respective manual skills. Photography always has been a passion of Hannes Oberhofer.
A well-assorted shirt warehouse!
Our pilot shirts are available in 17 different collar sizes (from 36 until 52), in case of long sleeve shirts there are 3 sleeve lengths (65, 69 and 72 cm) and there are 3 different body widths (comfort, slim and super-slim). And all this variation are just regarding the white shirt offer! The pilot shirts are also consignable in light blue, beige, off-white and grey. You can inform yourself online about our complete shirt assortment.
We proudly present our safe jackets and trousers. One pocket per jacket and trouser can be complemented by this feature of a SR shield. We do this additional safe-service by request. This special fabric, which is used as pocket lining, stops the contentious radiation of smartphones and prevents from unauthorized access to the NFC function of credit and debit cards. University and Federal Armed Forces in Munich gave a proof of efficiency of 99.9999999 %.
"Distinguished traditional tyrolese company"
The most important and biggest recognition we get is the one from our customers and uniform wearers: They recommend us via word-of-mouth! Now we got an award "distinguished traditional tyrolese company" for our long-term existance and sustained success. Thanks a lot!
We say: YES, I do!
We are a well-liked companion not only in daily life but even on the most important day of life – wedding. In fact we even lead some of our customers to the altar. With our established quality products, familiar comfort and a big pinch of elegance we grant a certain feelgood factor. So you start perfectly dressed in a new chapter of life.
What does a pilot do in his leisure time?
A grass runway instead of an asphalted one. A farm instead of a terminal. A food tent instead of an airport restaurant. Tables and chairs under the clear blue sky instead of an air-conditioned VIP lounge: This is the incomparable skydiving-center in Radfeld/Tyrol - just off NDB RTT and our company headquarters. Yesterday the last starts, jumps and landings of the season took place. The numberless viewers on the runway rim had many questions, which have been answered patiently and detailed by the organizers: When will the plane take off again? What's the jumping height? Who is faster when it comes to go back to the ground - the jumpers or the plane? Is it possible to join a flight? .... Everything is possible - but unfortunately soonest next season in Radfeld/Tyrol.
Your data is save
If we receive your data for order fulfillment, online orders, delivery or project planning – all steps are in conformity with our legal regulations – particularly with the general data protection regulation (GDRP) . Your data are backed in brief intervals several times a day. In order to protect ourselves from unauthorized access from outside we have a very restrictive configured firewall permanently on the latest update. So you can put your mind at rest – even here professionals are at work!
A new uniform always means a big challenge. It is not just about realizing a design idea, it is about creating functional corporate fashion. The requirements in this project were not only challenging – they were outstanding. In other words: Everything other than “as usual“. The result was an extraordinary uniform, which accomplishes all requests and would cut a fine figure –thanks to the beautiful Comlux cabin crew – even on the catwalk.
The pilot shirt
The shirt - the neverending story of progression: The creation of a shirt which is functional, comfortable, easy-care and durable. We constantly invest in further development as well as in future trends. In particular the increasing skin sensitivity needs to be taken into consideration. Our pilot shirts are available easily available via our online shop in comfort (straight) and slim (waisted) - AND within the next few weeks our new super-slim (extremely waisted) model will be launched.
flightradar24 and airlineuniform.com
Since 2013 we contribute to the realtime online coverage of air traffic. This is possible by the aid of our ADS-B-Receiver with the ID F-LOWI2 resp. AIRLINEUNIFORM. Despite our position - in the heart of the alps - we receive round about 400,000 hits a day. Roughly 150,000 positions from more than 2,000 airplanes are transmitted. The maximum distance is approx. 150 nm - this means nearly 280 km.
Uniform Management System 2.0
The core of UMS 2.0 is also the reason why it was developed: Advanced demand management. Every uniform wearer has an own clothing-account and can decide autonomously about the usage of his/her personal uniform budget. This self-administration saves you costs in a two-digit percent range.
As cockpit or crew member from one of our contract customers thre are many advantages. E.g. you can easily login in your personal clothing-account where you can check your uniform budget and place re-orders. Immediately, easy and fast: Even your sizes and indivudal adjustments are saved in our system. Just login on www.airlineuniform.com once and klick three times - job done! When the doorbell rings it is the delivery service: Because if you prefer, we also deliver to your private address.
All eyes on rail traffic
The train attendants of City Airport Trains CAT already welcome and support their guests in new OBERHOFER outfits. Especially the sales agents uniform delight with more colour. So we proudly present the new uniform and we are so pleased about the successful project. Not only the current one - also our long lasting cooperation for more than 10 years by now.
Thanks and appreciation
Our company was founded on the 1st of September 1955 - so this year our business turns 64 years! Since more than 30 years we are specialized in airline uniforms. With our first customer - the former TYROLEAN AIRWAYS - we layed the foundation for our success. We are pleased that we even find official recognition for our performance from the state of Tyrol. With every uniform we spread a bit of tyrolese tradition in the air.
Barbara Oberhofer became CEO
Barbara Oberhofer, MSc first visited the commercial academy and finished her master degree in strategic management with special focus on innovation and marketing at Leopold-Franzens-University Innsbruck. Despite she always worked here during her studies, she decided to collect additional experience outside the fashion industry. In 2018 she became authorized signatory for OBERHOFER GmbH & Co KG and finally since 1st August 2019 she is the new managing director - in cooperation with Dr. Hannes Oberhofer. So Barbara Oberhofer represents the 3rd generation of the 65-years family business history.